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When the opportunity arose to be an integral part of the Dynaudio
Cinema Master Theater Experience at CEDIA 2017, we jumped at the
chance. Dynaudio asked us to create a new / alternate logo
for their home theater speaker line knows as "Dynaudio Cinema
Master". We were directed to incorporate current Dynaudio text
logo, while at the same time, giving it a cinema look and feel. In
the end, it was a simpler, understated version that was chosen.
The logo you see below is not as simple as it appears. The
filmstrip frame thickness was taken into account for reproducing
the logo at small sizes. The sprocket holes on either side are
perfectly aligned to the Dynaudio logo text (top) and Cinema
Master text (bottom). Even a small deviation alters the entire
feel of the logo. |
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Dynaudio wanted
to mark the VIP event and CEDIA demo with a special item
needed to get into the custom built theater room. They asked
us to create the artwork for a custom printed 40oz popcorn cup
that would handed out at the booth, and the entry ticket was
placed inside. You could fill your cup with fresh popcorn
right before entering the demo. They asked us to incorporate
all of the logos from the supporting partners, which included
Datasat, the Russ Berger Design Group, JL Audio, Barco, EPV
Screens, and Wireworld.
The end result
was mastered at 600dpi, which is twice the resolution required
by the printers for a razor sharp image. The color and
contrast were amazing and it appeared almost identical to the
graphic when viewed on an LCD screen. The left and right edges
were purposely faded to black to ensure a perfect transition
at the seam of the cup. |
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The image
on the left was submitted as a mockup to show how the
graphic will appear on the cup after printing, and the
image on the right is an actual photo of the cup. The
color reproduction and detail was spot on. |
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We
found out that the theater demo was going to be
prefaced by a 2 minute audio intro explaining the
new Dynaudio speaker line and thanking the
supporting partners for all their help. The intro
was originally going to play as audio only before
the demo started, then it was decided that some
background music would be added to help make it more
interesting. When they realized the audio demo would
be playing to either a blank screen or simply a
static Dynaudio logo, we offered to take things to
the next level. The final audio and background music
was delivered in lossless audio, and we started
creating graphics to coincide with music and audio
cues.
Eventually, it became a fully realized video that
was time aligned perfectly to the accompanying intro.
You can view the intro in its entirety below. The
custom 2 minute score for the background music was
composed by Hans Zimmer. |
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